6 6 Business Plan Team 4 - Andrea Cruz

Vista previa del material en texto

My space café
Business Plan
Team 4
Beltrán Roque, Ariana Sarahí
Cruz Venco, Andrea
Flores Pérez, Sara Diana
Guzmán Ramírez, Alejandra
Sánchez Mendizabal, Alfredo
Zapata Lomelí, Diana
Zepeda Retana, Ana Sofía
6.6
1
Index
Executive summary 3
Company Overview 3
Product/Service Description 4
Market Analysis 5
Marketing Plan 10
Operations 17
Management Overview 25
Risk Analysis 31
Financial Projections 34
Appendix 37
References 49
2
Executive summary
My Space Café consists of a secure coffee shop that offers a high quality service with
security staff, where you can book a meeting with someone you met online, so that you can
know them in a safe place. My Space Café mission consists of offering a secure, affordable
and a high quality service to spend the time and eat with friends without any fear of being in
a dangerous or uncomfortable situation, especially for our female customers. Our business
vision is to be the most secure place for hanging out by offering a professional service with
passion, respect, responsibility and trust to provide a comfortable space with affordable
prices. The company products and services includes the café in which you can come by
booking or arriving there, the food products are affordable, healthy and there are vegan and
vegetarian options for everybody, a security system that allows women to let the staff know
that she isn't comfortable with her partner, security staff and security devices such as
cameras and a danger button. As well as a registration system that will help matching you
with other people that might have similar interests and you might get along well. This café is
needed because most of the time people who talk online want to meet face to face, but the
places where they meet are not always safe. service provides a safe place for female
customers to meet their online friends without the risk of being a catfish or a person who is
different from what they have said before and getting into a dangerous or uncomfortable
situation. The main customers for our service and products are single women from the upper
middle class between the ages of 18 and 35 who live in urban areas of Mexico. Our product
is designed for those women who spend their free time meeting new people and going out
with friends. In addition, our service is made for those women who are looking for a safe
place to hang out with friends and people that they do not know. Our main competitors are
Starbucks, The Italian coffee and Café Punta del Cielo, My Space Café is different from
other places because normal cafes don't provide security in the same way as we do, so if
something happens they don't take responsibility but our cafe does take the responsibility
because our goal is to keep adult young females secure. Some of the company’s goals are
opening two more cafés in Monterrey and México City in 5 years.
Company Overview
My space cafe is a secure café mainly for women, more specifically for young female adults
who want to meet their friends, especially their online friends. Supplying a high quality
service that includes a wide variety of food and beverages. For instance, offering smoothies
and coffee with different flavors such as americano, moka, vanilla, and so forth. Moreover,
we provide a large range of delicious desserts and most importantly, a security staff and a
fancy and sanitized open-air space where people can have a good time with their friends,
enjoy their food, feel secure and comfortable without having any worries since our café
assures their safety.
Location: We settle in the city of Querétaro, since it is the place where we reside, and
where there is not much competition with respect to coffee shops. It is located avenida
Juárez #24 Querétaro, Querétaro.
3
Mission: Offer a secure, affordable and a high quality service to spend the time and eat with
friends without any fear of being in a dangerous or uncomfortable situation, especially for our
female customers.
Vision: To be the most secure place for hanging out by offering a professional service with
passion, respect, responsibility and trust to provide a comfortable space with affordable
prices.
Company’s values:
● Integrity: This value is the practice of honesty in the company towards both
employees and customers and being consistent with our principles and all our other
values.
● Passion: This value allows us to show the commitment we have towards our
customers when it comes to service we offer in a dedicated way.
● Trustworthiness: This value allows us to demonstrate to customers that we are a
reliable company and will fulfill their requests without worrying or distrusting us.
● Professionalism: This value represents the formality we have to attend customers in
order to offer the best quality service.
● Respect: This value represents the way in which our company works which is the
main value we have present in everything we do, with respect.
Short and long term goals
Short term goals Long term goals
Increase 25% of our income in a year,
reducing our expenses by selecting more
affordable options.
Get into the top 3 coffee shop that provide
the best quality in the security of our coffee
so that young women can feel free to go to
our café in Querétaro according to the
customer reviews in 5 years.
Increase 10% of our customer base in half
a year by marketing on social media, such
as Instagram and Facebook.
Open another coffee shop in Mexico City in 4
years.
Increase by 20% of the amount of our
loyal customer base in 1 year by offering
them benefits and discounts.
In 1 year and a half, 90% of our employees
will be ranked by our customer reviews with
5 stars.
Product/Service Description
Provide a full description of product or service, including a detailed explanation of what it is,
why is it needed, the features it has (including physical ones and an image) what is made of
and how it works, the benefits it offers to the customer and its uniqueness, highlighting its
differentiator from similar products.
A secure café that offers a high quality service with security staff and a fancy and sanitized
open-air space. Its main customers are female single young adults. Nowadays, since
4
technology is a common thing to have in our everyday life, most of the people, especially
young adults, tend to be online many hours a day. According to The New York Times, when
the lockdown started users were increasingly moving to their smartphones, creating an
industry wide focus on mobile, mostly on social media, such as Facebook, Instagram,Twitter,
and so forth, moreover dating apps, for example Tinder, Bumble and Badoo. Also, young
people started interacting more with strangers online. Additionally, it is no surprise that
people have to communicate through online platforms instead of meeting in real life and
these days people have been spending more time online due to COVID-19 pandemic. It is
common for young females to communicate online with strangers for different reasons like
meeting friends or just to talk. Indeed, the need to see each other face to face had
considerable growth, as well as the issue with these sites, since they don’t provide security
when meeting the person face to face and in case of doing it, users would be exposing
themselves to numerous dangers. For instance, young people could be harassed, catfished,
as well as feeling uncomfortable or even they could be a grooming victim or they could face
other dangerous situations. Consequently, our cafe is needed because most of the time, the
places where they meet face to face are not always safe. Our service provides a safe place
for these female customers to meet their online friend without the risk of being a catfish or a
person who is different from what they have said before and getting into a dangerous or
uncomfortable situation.It includes the cafe in which you can come by booking or arriving
there, the food products are affordable, healthy and there are vegan and vegetarian options
for everybody, a security system that allowswomen to let the staff know that she isn't
comfortable with her partner, security staff and security devices such as cameras and a
danger button. Its main purpose is to give security to these females so that is the main
benefit, as well as registering in our system to let people know about your personality,
interests, likes and dislikes. Furthermore, this registration system will help matching you with
other people that might have similar interests and you might get along well and it will also
help to leave bad or good reviews of other customers so people know which people are
dangerous or not. It is different from other places because normal cafes don't provide
security in the same way as we do, so if something happens they don't take responsibility
but our cafe does take the responsibility because our goal is to keep adult young females
secure.
Market Analysis
5
Describe your target market in detail indicating market size and potential for growth clearly
identifying the characteristics that define who your ideal customer is. Benchmark your three
strongest competitors describing them in detail, in terms of their business, products/service,
and strengths and weaknesses. State why and how you will be better than your competitors.
Target Market
The main customers for our service and products are single women between the ages of 18
and 35 who live in urban areas of Mexico from the upper middle class. Our product is
designed for women who spend their free time meeting new people and going out with
friends.
The potential growth is high because according to “National Survey of Victimization and
Perception of Public Safety (Envipe) 2018” women feel more insecure than men in both
public and private places: ATM on public roads (87.4%), public transport (74.2%), street
(72.9%), highway (69.5%), market (65.5%) ), parks (62.1%), car (48.9%), school (39.2%),
work (36.2%) and home (26.7%).
In a survey we made we asked: what are the principal problems they have experience while
meeting people from the internet, the answers that stood out the most are the insecurity
which has 62.9%, being catfished with 10% and not getting along well with 11.4%; while the
others percentages vary on the answers which go to shyness to the age difference.
We also decide to ask if they will be willing to pay for this service; 57.1% choose depending
on the price while a third choose yes and for the rest choose no.
Competitors
Starbucks
Their story began in 1971. Back then they were a roaster and retailer of
whole bean and ground coffee, tea and spices with a single store in
Seattle’s Pike Place Market.
It’s headquarters is located in Seattle, Washington.
It has a total of 31,256 stores around the world.
Starbucks evolves to ensure that its organizational structure matches
current business needs.
The core of its principle strategy to gain sustained competitive
advantage is the product differentiation, also the differentiation strategy of being a premium
and unique coffee drinking provider.
It has an annual revenue of $26.509 billion and its sales volume
It’s sales volume has shown a decline dutue coronavirus of 11. 2%
The distribution channels it uses are directly from a starbuck coffee shop and it offers their
menu online.
They make sure to offer day by day unforgettable and authentic experiences for their clients
and employees, showing the passion for what they do, embracing diversity, fomenting self
6
esteem and creating family and human connections for both customers and workers. They
are willing to listen to the client´s doubts, comments and suggestions to assure that every
experience in Starbucks will be the best.
Strengths
● Quality, profitability and ethicality: Starbucks have established themselves as a
premium coffeehouse chain, despite their huge worldwide presence comparable to
that of most fast food chains. Their products are of excellent quality, seemingly
environmentally friendly, and relatively consistent between locations. As a result, they
can afford to charge customers high prices, which most people are willing to pay. Not
only does this mean large profits, but also has them globally recognised as one of the
best coffee shop chains.
● Efficiency and reinvestment strategy: Most of the profits that this company makes go
straight back into expanding the business. This is evident in the ever-increasing
number of locations that Starbucks boasts [4]. It’s clear that this corporation has a
well-planned growth strategy, which seems to be working well for them.
● Employee treatment: Starbucks is known for treating its hundreds of thousands of
employees very well, and has previously been listed as one of Fortune’s Top 100
Places to Work For.
Weaknesses
● High price point: While their high price point was a strength in the previous
paragraph, it is also a weakness. The hefty price tags on some of their products
(starting even with their most basic coffee options) deter plenty of customers who
might otherwise make Starbucks a part of their daily lives. While their premium
quality and good ethical values might be attractive, some just don’t have that much
money to spend on a cup of coffee.
● A lack of overly unique products: While Starbucks might be known for their
frappuccinos, pumpkin spice lattes, and big chocolate chip cookies, they don’t exactly
have the most unique market. Plenty of other coffee shops, chains or otherwise,
provide similar products and only lose out to Starbucks’ big name.
Italian Coffee
The company started in Puebla in 1996, the idea comes after Minutti
and Salazar decided to open an expendio of hot American coffee,
espresso and cappuccino.
Its headquarters are located in puebla.
It has a total of 390 stores all around Mexico.
The Italian Coffee Company roasts an average of two tons of the
aromatic per day and has an installed capacity that would allow it to
quadruple production without making changes, also their personnel
is the key to the success of the company.
Their competitive advantage is the product they are providing, which gives an added value
that is the innovative concept and its effective production method, as well as employing a
strategic administration since it has well defined what it has to do and how it will do it.
7
It has an annual revenue of $4.038 billion and it’s volume has declined also duto
coronavirus.
The distribution channels it used directly from an italian coffee shop but they also sell their
products online.
They show a very innovative and simple concept where the customer gets an unforgettable
experience. Their website and social media are fresh and they make sure the customer gets
all the main information of their stores and products easily, as well as being willing to have a
good communication and connection with their customers. In addition, they’re very active on
social media and they have an option for suggestions or complaints about their service and
products, which makes them empathetic with customers and always looking for the best
service. In their social media they also show a very familiar and caring environment, as well
as it’s seen that their main color is green and they try to be as natural and environmentally
friendly as possible.
Strengths
● Pleasant atmosphere: The premises are characterized by wooden furniture in the
Italian Tuscany style, thus enveloping the customer in a pleasant and natural
European atmosphere.
● Aggressive expansion plan: With 100 openings a year, between 8 and 10 stores per
month, the pace of growth experienced by Italian Coffee since 2006 scares the
industry and is the subject of rumors that further fuel interest in the brand.
● Broad target: Its formula is simple: serve coffee to the customer who likes coffee. In
this company they do not bet on a specific consumer profile; the spectrum is so wide
that people of all ages and social strata coexist in its cafeterias. In addition, he claims
to sell inexpensive coffee in comfortable facilities that also serve to pass the time and
talk.
● Innovativeconcept: The architects of the Italian Coffee chain created a product
concept and offered it in a non-specialized market since at that time there was
nothing like it. They did not settle for venturing into a cafeteria, but instead sought to
put a coffee bar, where they offered a variety of products, and one of them was cold
coffee.
● A risky bet: Although at the time the company was founded in Mexico, only express
and American cappuccino were consumed, they dared to embark on the task of
educating consumers' palates, through the promotion of its extensive menu and the
excellence of its products.
● Only natural products: In this franchise, they defined the service philosophy of using
only natural, healthy products that the body can consume. This is why, in all its
products, it uses espresso machines since it has less caffeine than an American
coffee. They do not use prepared or soluble coffee, everything is made at the time
the customer orders their drink. Nor do they use preservatives or chemicals or light
products.
● Select and local coffee: As for the selection of their coffee, they proudly consume
only that produced in Mexico, and follow the selection, separation and roasting
process step by step to offer only quality products.
Weaknesses
8
● Unpleasant customer service: Sometimes employees give poor or bad service to
customers.
● Discordance between the price and the products
Café Punta del Cielo
Café Punta del Cielo started in 1992, is a mexican coffee
shop.
Its headquarters are located in Toluca, Mexico.
It has a total of 149 stores all around Mexico.
Is a 100% Mexican company dedicated exclusively to the
production of gourmet coffee in different presentations,
the following stand out: regular and / or decaffeinated
coffee beans or ground, filter coffee (coffee inside the paper filter), regular flavored coffee
and / or decaf, system for POD espresso, gourmet coffee concentrate (extract), gourmet
chocolate maker, coffee bars, franchises among others.
Their competitive advantage is that they are operating with 100% national inputs, which
allows them to offer a quality product at an excellent price.
It has an annual revenue of $3million, the last 10 years their sales increased but its sales
volume has decreased due to coronavirus.
The distribution channels it used are directly from a Café punta del cielo shop and online
they sell products in a bigger quantity.
They show a simple, elegant, trendy and minimalistic style in their website, as well as in their
social media. Undoubtedly, they give their customers a sophisticated, modern and amazing
service and experience. Moreover it’s noticeable that they mention that their products are
100% Mexican, gourmet and the high quality of their ingredients. Furthermore they show
their concern to hear everyone’s opinion about them and connect with their customers to
give their best service by being active posting pictures, discounts, etc.
Strengths
● More than 60 different products
● Presence in much of the national and international territory with more than 130
branches.
● Alliances with different companies such as: Moulinex
● Various means of commercialization.
● Products developed with our own technology. 30% annual earnings.
● 100% environmentally friendly products.
Weaknesses
● Little publicity
● There are few branches compared to its competences.
● It concentrates only on gourmet coffee.
● Its business model is very similar to that of the competition, which is why it does not
stand out much.
9
We believe our company, My Space Café, is better than the competition because we aren’t
only selling coffee and snacks, we are providing a whole experience where women, who are
our main target, can enjoy a meeting with their online friends without risks towards them that
are a common problem of today’s society, but also people who just want to go with other
people they already know, they are more than welcome to join too. So everyone can join, but
the security of meeting an online friend is our main feature. Also, everything these
companies lack, we can take it as an opportunity like offering a better service to our
customers, having better advertising, and having a slightly different menu since these three
companies have similar products.
Marketing Plan
Name: My Space Café
Slogan:
Logo:
Value proposition:
10
Design:
Cold Drinks: served in a glass with the logo printed.
- Little: 250 ml
- Medium: 350 ml
- Big: 500 ml
Hot Drinks: served in a glass cup with the logo printed.
- Normal: 250 ml
11
https://dictionary.cambridge.org/es/diccionario/ingles-espanol/in
https://dictionary.cambridge.org/es/diccionario/ingles-espanol/a
https://dictionary.cambridge.org/es/diccionario/ingles-espanol/glass
https://dictionary.cambridge.org/es/diccionario/ingles-espanol/in
https://dictionary.cambridge.org/es/diccionario/ingles-espanol/a
https://dictionary.cambridge.org/es/diccionario/ingles-espanol/glass
https://dictionary.cambridge.org/es/diccionario/ingles-espanol/cup
Pricing Strategy:
Competition-Based Pricing is a method that makes use of competitors' prices for the same or
similar product as the basis in setting a price. This pricing method focuses on information
from the market rather than production costs and product's perceived value.
Sandwiches and Paninis: $80.00
Espresso: $50.00
Frappuccino: $80.00
Capuccino: $60.00
Americano: $40.00
Moka: $70.00
Latte: $50.00
Smoothie: $80.00
We look for the prices of our three main competitors: Starbucks, The Italian Coffee and Café
Punta del Cielo, then we compare them and choose a price that is similar to both.
Starbucks prices:
12
The Italian Coffee prices:
13
14
Café Punta del Cielo prices:
15
Distribution Channel
We will reach our customers via direct channel which is a selling method that doesn’t involve
the inclusion of an intermediary and the manufacturer gets in direct contact with the
customer at the point of sale. The customers will come to our physical café and buy our
product and service.
16
Promotion
Advertising: This is one of the most effective ways to create awareness of our cafe and to
spread information about what we do so people would want to come. We can use media
such as advertising spectacles and online advertising which will be the main way to promote
our café.
Public Relations: We will use primarily exhibitions, eventes and charity activities which are
related to feminist movements and also in support of women. Attending these types of
events, giving donations and promoting the company, also generates a good impression of
the purpose of the cafe. This type of promotion will help the public image and reputation of
the cafe.
Sales Promotion: For this strategy we will use social media to create content that will make
customers feel interested in coming to the cafe like contests and prices. We can also include
discounts, seasonal promotions, time-limited offers, reward points and special prices for
certain situations.
Operations
General Operations
The day to day operations of our café shop include a focus on providing excellent customer
service as well as a secure atmosphere to women.
Human resources department will be responsible for training new workers like waiters and
security guards. It will also be responsible for giving support and creating a good
environment to work. To achieve this, they will develop specific training programs and weekly
group activities.
The production department is responsible for cooking the daily dish orders from the
customers. At the beginning of the day, they will prepare dishes that can’t be prepear at the
time, for example desserts and soups. At the end of the day, they are in charge of cleaning
up the kitchen, throwing away the leftover food and updating the inventory.
Customer service department will be responsible for the daily interactions with the
customers, any unexpected situation will be managed by them. The daily waiter's
interactions with the customers will be evaluated by this department.
The accountingdepartment will be responsible for providing the necessary money to the
other departments, specifically the production department, so that at the end of the week
they can make the order for the raw materials.
The business will operate from tuesday to sunday from 8:00 to 20:00
Location
17
We settle in the city of Querétaro, since it is the place where we reside, and where there is
not much competition with respect to coffee shops.
It is located in avenida Juárez #24 Querétaro, Querétaro.
We chose this location because it is downtown and it is a place where people go frequently,
also because it is a nice place to go and spend time with friends and have dates.
Equipment
Equipment Characteristics Cost Quantities
Security
cameras
Kit “all included”:
Installation of DAHUA brand, dvr hard drive
1,000 gigs (backup 15 days), 4 cameras 1080P
metal - 80 meters 100% copper cable and 4
electrical boxes for connections - guarantee.
$5700 4
18
Phone Red Samsung A02S 4Gb RAM 64Gb $3189 1
Stove Built-in stove with black ceramic cover. Curved
SanftGlas tempered glass cape, which does not
flap. Cast iron grills. It has 6 burners 4 standard
and 2 jumbo "SuperBurner". Lyon graphite knobs
with chrome base. Electronic push button ignition
on burners and oven. BluInnove blue oven,
maximum capacity and greater cleanliness.
Panoramic smoke door with stainless steel
insert. "LuxInox'' oven door handle.
Thermocontrol in the oven. Light in the oven. 1
grill in the oven. Stainless steel skirt. 3-year
warranty on all parts and labor.
$9499 1
Coffee
makers
Oster black 12-cup coffee maker with automatic
pause model BVSTDCSK13-013
Capacity 12 Cups, Automatic Pause on Serving,
Removable Filter Holder, On / off indicator light,
Transparent windows to view water level, Cable
Guard Space.
$629 2
Cash register Brand: Square Terminal
Batteries: 1 Lithium Ion required (s), included (s)
Product Dimensions: 14.22 x 8.64 x 6.35 cm;
1.61 kg
Date first available at Amazon.ca: July 12 2019
Manufacturer: Square
ASIN: B07NPNNQLN
Item model number: 817044020754
$3960.39 1
Bank
terminal clip
Clip Total
Dimensions (Length x Width x Height): 186mm ×
82mm × 64mm
Weight: 417g
Battery: Rechargeable, 4300 mAh
LEDs for Contactless payments
Screen: 5.5 inch, capacitive touch screen, 720 ×
1280 resolution
Horn
Card Readers: Chip, Magnetic Stripe and
Contactless
Front Camera: 5 Mega Pixels Auto Focus
Rear Camera: 5 Mega Pixels Auto Focus
Security Standards: PCI PED V.5
Port: Micro USB
3G, 4G and Bluetooth connection: version 4.1
Thermal printer for 55mm rolls
$3599 1
Refrigerator Refrigerator 11 ft. Samsung with Water
Dispenser, Silver
Water dispenser, digital Inverter energy saving of
$9290 2
19
up to 40% vs conventional model, twin Cooling
Plus food fresher up to 70%, 10 years warranty
on the compressor, 7 cooling levels that you can
use according to your needs to have a better
food preservation.
Tables Cafeteria Table - 36 x 36 ", Light Gray
1¼ "thick cover with scratch resistant laminated
smooth surface, sturdy steel base with four legs.
Leveling legs prevent wobbling and easy to clean
30 "tall.
$6099.28 6
Chairs Eames 6 Pieces White Dining Chairs
Manufacturer: The Shop
Brand: The Shop
Model: Eames
Structure materials: white PP back and seat,
beech leg with black painted steel bar frame
Chair Design: Rico
Upholstery Material: Without Upholstery
$2549 4
Plates Porcelain Plates Professional Kitchen Salad Set
12
Material: Porcelain.
Color Name: White.
Set of Twelve 7-1 / 2-inch Salad / Dessert Plates.
Mark 10 Strawberry Street.
$780 6
Mugs SKU: 41003224 MODEL: S2101 / 8-B
Deartis mug made of blue ceramic with marbled
design.
$167 36
Cups 4 (12 oz) White Coffee Mug Set - Simple But
Modern - by Home Essentials & Beyond -
Traditional & Sturdy - Great for Hot Cocoa,
Coffee, etc. - Dishwasher safe.
Ceramic Material
Brand Home Essentials & Beyond
Capacity 369 g
$353.36 24
Drinking
glasses
Luminarc N3572 4 Count Cocoon Tumbler Set,
14 oz Clear.
Material: Glass
Transparent color
Brand Luminarc
Product Weight 0.69 Pounds
Capacity 14 Fluid Ounces
Item dimensions Length x width x height 9.7 x
9.7 x 9.8 centimeters
$460 24
Spoons,
knives and
forks
Saedy Stainless Steel Dessert Spoons, 6.7
Inches, 12-piece.
Brand Saedy
$323.53 6
20
Model Number Unknown
Silver colour
Product Dimensions 25.65 x 5.84 x 5.08 cm;
480.81 g
Material Steel 18/8
Product weight 481 g
Drink
preparation
utensils
Name: Cocktail Making Tool Set
Material: Stainless Steel Package
Size: 210 * 130 * 240mm / 8.27 * 5.12 * 9.45in
Package Weight: 1500g / 3.31lb
Packing List: 1 * 750 / 600ml Shaker Maker1 *
PMMA Holder1 * Spoon1 * Ice Tongs 2 * Double
Jigger Head4 *
Fruit-tenks4 * Wine Stopper 4 Pourrer1 Cocktail
Muddler1 Ice Strainer 4 Straw with Spoon, 1
Straw, 1 Wine Opener, 1 Straw Brush
$1,456.8
0
2
Materials and supply chain
Materials/supplies Brand Suppliers
Coffee beans Kirkland Costco
Napkins Delsey Walmart
Sugar Zulka Sams
Coffee cream Nestlé Sams
Milk Alpura Walmart
Bread Esperanza Bakery “Esperanza”
Coffee filters Melitta Superama
Flavoring syrups Kala Walmart
Splenda Splenda Walmart
Stevia Green concept Walmart
Soy milk Silk Walmart
Almond milk Silk Walmart
Vanilla D’Gari Walmart
Caramel D’Gari Walmart
Flour Hoja de plata Sams
Eggs Bachoco Walmart
21
Powdered chocolate GHIRARDELLI Walmart
Production/services process
The service process consists of booking through our social networks or dating applications.
In addition, people can arrive without reservation. In case a woman feels unsafe, we will
activate the protection process. This process consists of protecting the woman without
damaging the morale of the people involved. In addition to knowing the reason why she felt
uncomfortable and seeing how to fix it without getting us in legal trouble.
The place consists of a service bar from where the tables are displayed. On the other hand
there are the tables in which there is a security button near each chair in case it is needed.
Additionally we have a 24/7 surveillance service.
This service starts when the customer enters the establishment, if they have a reservation
we check in a lapse of 3 minutes on our website, if they don’t have any reservation we check
in a lapse of 5 minutes if there are any tables free for the customer. Following this, we guide
them to their table; if the customer already know the menu we give them a period of 7
minutes to tell their order to any waiter (this time depends mainly on how much time the
customer decides to take before ordering), if they don’t know the menu we give it to them
and take a period of 10 minutes of making any recommendations and letting the customer
decide what to order (this also depends only on the customer). As soon as the waiter takes
the order of the customer, the waiter delivers it to the chef in at least no more than 2
minutes. Then the chef starts cooking the dish and the time it will take depends on the dish,
the chef gives the dish to the waiter after at least 30 minutes of preparation. So the waiter
proceeds to give the dishes to the customer in a spawn of not less than three minutes. The
waiter should be checking the customers table but this mainly depends if the customer asks
for something, also the waiter should ask the customer if they want to join the cafe platform
in a period of 8 minutes. Finally when the customer leaves the table and establishment, the
waiter needs to clean the table efficiently in less than 10 minutes.
Including production timeline
22
23
Quality control measures
Ensure that we always use only the very best, finest and freshest ingredients in all our
products. By creating an ingredient specification documentation that includes names of
ingredients, vital product attributes, and important dates, supplier name, address, phone
number and other key contact info.This is all to assure that the supplier has not changed the
materials or standards.
Assure efficient and accurate monitoring of product safety and quality. Bycreating a product
standard document with physical characteristics of our dishes and cooking process including
size, shape, dimensions, weight, and volume, time, temperature, equipment required and
order of addition for ingredients.
There should be a documented method of the processing procedures to ease duplication
from lot to lot, shift to shift and day to day. There are several key points to consider when
identifying the important processing operations such as After the product is prepared, make
manufacturing procedures or portions of the procedures available to production employees.
Ensure that all our staff is well trained in all aspects of quality management and undergo
regular refresher training to maintain the high standards that we set for ourselves.Follow our
established stringent guidelines on process and product quality and maintain only the
freshest products on the shelf.
Our security equipment is from the best technology, having its due maintenance; This will
help our cafe reach the goal of maintaining and securing our customers, in a way of meeting
the standards and quality the customers needs.
There is a use of statistical process control in which our work is monitored and data is
collected to see and analyse if our business is working properly.
Payment and credit policies
The type of payment can be with cash, credit and debit cards.
Cash: It’s most commonly used for everyday lower value purchases. From a customer's
perspective, one of the pros of cash is it limits their spending somewhat because they’re less
likely to splurge when they’ve got a finite amount of cash in their pocket. However, when it
comes to getting cash it can be slightly less convenient as they’ve got to find an ATM (some
of which charge), ask for cash-back or head to the bank.
Debit card: The customer pays with their card (via chip & PIN) and then the money’s
withdrawn directly from their account usually on the same day but in some cases, it can take
48-72 hours. The main types of debit cards are Visa and Mastercard.
Credit card: Credit cards are used in the same way as a debit card but customers are
paying with credit i.e. money they’ll pay back at a later date. When someone takes out a
credit card they’ll be given a credit limit and when they use it they’re agreeing to pay back
the balance plus interest.
24
Management Overview
Job Overview
Job Title General Director
Job Description
Makes major corporate decisions, manages the overall operations and resources of a
company, acts as the main point of communication between the different department
directors and is the public face of the company.
Some of its main responsibilities are developing high quality business strategies and plans
ensuring their alignment with short-term and long-term goals, lead and motivate
subordinates to advance employee engagement and oversee all operations and business
activities to ensure they produce the desired results and are consistent with the overall
strategy and mission.
Experience: proven experience as General Director or in another managerial position and
have a career in business administration or relevant field.
Key Accountabilities
-Strategic Direction
-Leadership
-Business Modelling
-Continuous Improvement
-Technology
Duty Statements
Strategic Direction:
-Provide the board of directors with the formulation and implementation of overall business
strategies.
25
-Establish the achievement of vision and mission with the strategies.
Leadership:
-Direct the design of an optimum organisation structure.
-Specify performance targets for direct reports and monitor performance to meet business
targets.
Business Modelling:
-Develop appropriate business models which provide direction to translate the company
vision, mission and strategy into effective business processes.
-Direct the company with an appropriate business model into effective business
processes.
Continuous Improvement:
-Perform continuous review of functional practices taking into account changes in the
business environment.
-Direct improvement in the delivery of customer satisfaction.
Technology:
-Direct the introduction of key technology initiatives.
-Enforce business productivity and decision making.
Performance Standards
Organizational
- Have an order in everything she does inside the business.
Leadership skills
- Have the ability to influence others.
- Being able to inspire and coach a team effectively.
- Be open and available to the team, and be able to coach them through the best
ways to conduct business where relevant.
- Lead by setting a good example for others to follow.
Problem-solving skills
- Have the ability to solve problems as soon as they show up.
- Have the ability to manage problems.
Communication and public speaking skills.
- Boost the moral when necessary.
- Be able to communicate what they need, from whom, when they need it and how
things should be done.
Job Overview
Job Title Recruitment and Training Director
Job Description
Lead and direct the routine functions of the Human Resources (HR) department including
hiring and interviewing staff, administering pay and enforcing company policies and
practices.
Some of its main responsibilities are recruiting, interviewing, hiring, and training new staff.
Provides constructive and timely performance evaluations and handles discipline and
termination of employees in accordance with company policy.
Experience: Bachelor's degree in Human Resources, Business Administration, or related
field required, and a minimum of three years of human resource management experience.
Key Accountabilities
26
-Design Training Plans
-Manage Employee Training
-Assess Employee Needs
-Evaluate Results of Employee Training
-Research Training Methods
Duty Statements
Design Training Plans:
-Design training regimes to help employees overcome any weakness and teach additional
skills.
-Manage operational budgets.
Manage Employee Training:
-Teach the desired coursework themselves.
-Create a course that covers the needs of the employees and desired principles.
Assess Employee Needs:
-Assess the company's reputation overall.
-Analyze the current strengths and weaknesses of a company's employees.
Evaluate Results of Employee Training:
-Evaluate the training program, instructors or materials.
-Generate better or less expensive ways to teach employees in the future.
Research Training Methods:
-Maintain communication with the company's employees on every level.
-Investigate new training programs or social studies presenting more effective ways to
teach.
Performance Standards
Verbal and written communication skills.
- You have to be able to clearly communicate with your staff, bosses, and
candidates.
- Be able to convey information and instructions down the line in a clear and concise
manner, which will determine its efficiency and effectiveness.
Interpersonal, negotiation, and conflict resolution skills.
- The ability to interact with other professionals in the industry and building lasting
relationships is a definite key to success.
- The ability to work in a fast-paced and constantly evolving environment, be
innovative and willing to take risks, be welcoming to change, and be proactive and
self-motivated working under minimal supervision.
Technological skills
- Be technologically adept and have a passion for conducting research and deriving
actionable insights from raw data and information.
Strong analytical and problem-solving skills.
- Auditing and improving processes, and handling daily roadblocks that require
strong critical thinking and problem-solving skills.
- The ability to analyze the performance of the department’s existing recruiting
strategies and procedures, identifying areas for improvement, availing solutions,
and further developing new and improved strategies.
Leadership
- The ability to influence senior business executives and to drive a cross functional
team.
27
Job Overview
Job Title Customer Service Director
Job Description
Communicates with customers eithervia phone, email or face-to-face in relation to the
service. The Customer Service Director is responsible for providing a productive and
motivating working environment, and addressing any issues/disputes from customers or
clients.
Its main responsibilities are delivering a comprehensive service to enquiring customers,
managing a large number of incoming calls and emails and keeping a record of customer
interaction and details of actions taken.
Experience: Bachelor's degree in Human Resources, Business Administration, or related
field required, and a minimum of three years of customer service management
experience.
Key Accountabilities
-Day to Day Manager
-Leadership
-Financial Analysis
-Measure and Report
-Planning
Duty Statements
Day to Day Manager:
-Enforce a positive team culture with strong positive engagement.
-Manage the customer service team to deliver what customers need.
Leadership:
-Develop manage staff to ensure they are fully motivated.
-Motivate staff performance.
Financial Analysis:
-Manage the budget effectively and promote requirements for additional funding.
-Report the expenditure as required.
Measure and Report:
-Address priorities and standards.
-Manage the team to deliver them.
Planning:
-Improve the technology, service and product design and build.
-Establish new strategies to improve the customer service experience.
Performance Standards
Verbal and written communication skills
- In-person interaction with customers, as well as telephone , email and written
communication exchanges.
- Develop acceptable parameters for returning calls, wait time on hold and
turnaround for electronic communication response.
Listening skills:
- Listen attentively to customer concerns.
Leadership skills:
- Recognize and solve customer issues appropriately.
28
- Act quickly and with flexibility to assist the customer.
Computer literacy:
- Type up reports, results and details of customer interaction.
Job Overview
Job Title Accountant
Job Description
Manage all financial transactions, from fixed payments and variable expenses to bank
deposits and budgets. Provide quantitative information on the financial position, liquidity
and cash flows of our business, while ensuring compliance with all tax regulations.
Its main responsibilities are preparing asset, liability, and capital account entries of the
company, documenting financial transactions, recommending financial actions by
analyzing accounting options and summarizing current financial status; preparing balance
sheets, profit and loss statements.
Experience: Bachelor’s or master’s degree in tax, accounting, or finance and a minimum
5-10 years’ experience in accounting/finance.
Key Accountabilities
-Guide Strategic Development
-Build Professional Networks
-Support Monthly and Annual Close Processes
-Analyze Financial Information
-Reconcile Accounts
Duty Statements
Guide Strategic Development:
-Provide advice and guidance to the business development opportunities.
-Prepare reports and projections to guide the business decision-making.
Build ProfessionalNetworks:
-Maintain a network of professionals and corporate decision-makers.
-Provide guidance and mentorship to ensure the company's success.
Support Monthly and Annual Close Processes:
-Record information of entries at the end of the month or year.
-Perform account analysis to make sure that entries and balances are correct.
Analyze Financial Information:
-Analyze financial information.
-Provide assurance that information complies with professional and regulatory standards.
Reconcile Accounts
-Establish that all the entries are accurate and that transactions are reported in
accordance with the accounting standards and government regulations.
-Clear the errors and make changes as necessary.
Performance Standards
Teamwork:
- Recognizing how performance affects overall goals and objectives.
Work under pressure:
- Working independently under broad or limited supervision.
29
Time management:
- Establishes priorities appropriately, demonstrating an understanding of the urgency
of tasks and the impact of tasks on the department.
Decision making:
- Plans effectively, anticipating issues, taking the initiative to address issues, and
developing innovative approaches to resolving issues.
- Sense of responsibility for completing tasks.
Job Overview
Job Title Promotional Director
Job Description
Builds awareness of the service by developing and executing marketing strategies to meet
consumer needs. Crafts and oversees promotional messaging, and works to publish or
distribute them to the public via media, advertising, and social media.
Its main responsibilities are positioning, identifying target audiences, and developing
marketing plans with specific objectives across different channels. Lead the execution of
marketing programs from start to finish, Analyze customer insights, consumer trends,
market analysis, and marketing best practices to build successful strategies.
Experience: Bachelor's degree in marketing, business or related field and a minimum 3
years experience in marketing.
Key Accountabilities
- Support Sales
- Competitor research
- Develop promotions
- Coordinate marketing projects
- Identify potential customers
Duty Statements
Support sales:
- Provide tools and materials to help the sales team to function effectively.
- Work with the promotional team to make sure that everything is done in the correct
way
Competitor research:
- Review changes on the activities of competitors.
- Adjust the marketing plan when it's needed.
Develop promotions:
- Develop a strategy for the brand.
- Identify new opportunities for the business.
Coordinate marketing projects:
- Measure the costs of marketing campaigns.
- Make market research studies.
Identify potential customers:
- Update changes on consumer trends.
- Manage the organisation's social media presence.
- Research customer’s background and potential.
- Research the competitor’s new trends and new products.
30
Performance Standards
Marketing
- Personal attributes like honesty, leadership, work ethic, and more.
- Must have a firm grasp on the various tools and metrics that can track and
analyze.
- Be able to measure and analyze your campaigns using specific metrics and data
points.
Analytical skills
- Whether you work in content creation, product marketing, or lead generation, you
must be able to measure and analyze your campaigns using specific metrics and
data points.
IT skills
- Technology continues to change the way marketers operate on a day-to-day basis.
55% of B2B companies use marketing automation as part of their strategy, as well
as many other technological alternatives such as web analytics, social media
management tools, email marketing platforms, and many more.
- Social media is a way to communicate with the target audience.
Communication
- They interact daily with a large variety of personality types that communicate
differently and speak the language specific to their roles.
- It’s essential to be good at listening and understanding the needs and
communications.
Emotional Intelligence
- Ability to recognize, understand, and manage their own.
- Ability to understand and influence the emotions of others.
- Recognize what makes a customer tick, what delights or frustrates them, and
ultimately what motivates them to make a purchase.
- Empathize and relate to customers, which can contribute to more impactful
messaging.
Risk Analysis
Risk factors
General Environment
Pandemic: Nowadays we have to deal with the pandemic worldwide. This illness caused not
only a risk for the population but also to businesses which, some, lost income or ended up
closing. This can affect our company because it is a cafe where the main purpose is to meet
people while enjoying a snack, and since it is a pandemic, people are more likely to stay at
home to prevent contagion and won’t come to our cafe.
Natural disaster/Climate: Nowadays Queretaro has heavy rains and that might scare people
to go out of their housesso our cafe could not be visited and the continuous rains can affect
in some way our building with humidity.
Task/Industry Environment
31
Competition: There are some cafe large brands that could interfere with our success. Brands
such as Starbucks, The Italian Coffee and Cafe Punta del Cielo are well known and popular.
This can reduce our revenues, increase our costs and therefore decrease the cash flow.
Suppliers: The company from where we buy our raw materials can be going through a
difficult moment and they do not have enough money to pay for the transport of the raw
materials and we are receiving them with delay and we are not producing the same amount
of product as before so we can have lower incomes.
Internal Environment
Employees not doing their job: Employees are a major part of our company's internal
environment. Employees have to be good at their jobs by serving the customers, preparing
the meals, working on the publicity or making sure the company is doing fine. Managers
have to be good at handling lower-level employees and overseeing other parts of the internal
environment. Even if everyone is capable and talented, internal politics and conflicts can
wreck a good company. If employees don’t do their job correctly our company will not work
as expected, it can bring bad reputation and therefore an economic loss.
Money and resources: Not having a good management of the money we are using for
example giving more money to the marketing department than to the human resources and if
we do not have enough sales and we do not pay our employees and they start asking for
their payments but there is not money to pay them and they start sueing us we can lose
more money an that might take us to bankrupt.
Contingency Plans
General Environment
Risk Factor Probability Impact Preparation Response
Pandemic High High 1.List and analyze
other ways to keep
selling our services.
2.Identify essential
employees and other
critical inputs
required to maintain
business operations.
3.Train and prepare
ancillary workface.
4. Have savings or
capital.
1. Allow employees to stay
home to care for a sick
family member.
2. Implement the hygiene
required according to the
government.
3.Use the money we save
just for the essential inputs.
4. Look for another revenue
stream.
Natural
Disaster/Cli
mate
Moderate High 1.Make sure our
installations are
proper in case of
thunderstorms.
2.Prepare places to
1. Secure the building.
3. Relocate salvageable
equipment and property to
a safe, protected location.
4. Inspect the property and
32
keep our resources
safe in case of a
flood.
3.Have contact lists.
4. Contract a
commercial
insurance.
keep a detailed list of
damages; take photos to
document damage.
4. Contact the insurance
This insurance will help you
cover costs of relocating as
well as lost income.
Task/Industry Environment
Competition High High 1. Analyze and
research information
about the strengths
and weaknesses of
our main
competitors, and
take those
weaknesses as an
opportunity area for
our business.
1.Investigate the
competition in detail.
2. Try to expand to new
markets.
3. Introduce new or better
products.
4.Look after our existing
customers.
5.Reinforce the customer
service methods.
Suppliers Moderate High 1.Build a good
relationship with the
new suppliers.
2.Have a list of other
suppliers that could
provide us with
supplies.
1.Co-ordinate your
production schedule with
theirs.
2.Discuss with them to
solve the problem.
If that does not work:
1.End the contract with the
supplier.
2. Select a new supplier
who offers a quality service
and meets our needs.
3. Build a good relationship
with the supplier.
4. Discuss ways to reduce
overall costs through size
or timing of
orders/contracts.
Internal Environment
Employees
not doing
their job
High High 1.Have a well trained
personal.
2.Have team
meetings to evaluate
the work of the
employees.
The manager should:
1.Talk one by one with the
employees that are not
performing well and take
time to understand the
issues or concerns from the
employee’s perspective.
2.Share specific examples
of how projects or results
could have been better, and
33
make it clear he cares
about the employee as a
person and that he wants
them to excel.
3. Outline clear objectives
and necessary actions to
meet those objectives. See
if the employee needs extra
training.
4. Recognize or reward any
improvements and
changes.
Money and
resources
High High 1.Have a maximum
of money destined
for every department
necessities.
2.Keep savings or
capital in case we
are close to
bankruptcy.
1. Find alternative lenders.
2.Start cutting any
unnecessary expenses
3. Communicate the
situation to our investors.
4. Have a professional
come in to audit, and work
with us to re-organize the
business.
5. Analysed the current
marketing and sales
strategy to implement new
strategies.
6.Collect any payments
owed to the business.
Financial Projections
Provide a very detailed start-up expenses analysis to determine a startup budget. Lists
realistic sources of capitalization stating the funds required, and explaining the requirements
and conditions necessary to obtain them.
Startup Expenses
Concept Price per unit Quantity Total
Research Expenses
Market Research $50,000.00 1 $50,000.00
Office Space
Rent $10,000 12 $120,000.00
Furniture/Equipment
Chairs $2,549 4 $10,196.00
34
Tables $6,099.28 6 $36,595.68
Security cameras $5,700 4 $22,800.00
Phone $3,189 1 $3,189.00
Stove $9,499 1 $9,499.00
Coffee makers $629 2 $1,258.00
Cash register $3,960.39 1 $3,960.39
Bank terminal clip $3,599 1 $3,599.00
Refrigerator $9,290 2 $18,580.00
Tables $6,099.28 6 $36,595.68
Chairs $2,549 4 $10,196.00
Plates $780 6 $4,680.00
Mugs $167 36 $6,012.00
Cups $353.36 24 $8,480.64
Drinking glasses $460 24 $11,040
Spoons, knives and forks $323.53 6 $1,941.18
Drink preparation utensils $1,456.80 2 $2,913.6
License and Permit Fees
Dictamen de uso de sueldo $223.15 1 $527.00
Factibilidad de giro $216.33 1 $216.33
Declaración de apertura de
establecimiento
$712.42 1 $712.42
Licencia de funcionamiento $3,211.00 1 $3,211.00
Anuncio exterior $23.17 2 $46.34
La inscripción al registro
federal del contribuyente
$ 0 1 $0
Programa contra incendios $52,880.00 1 $52,880.00
Medidas de salud $ 162.90 1 $162.90
Initial Inventory 0
Initial Advertising and Promotion
Instagram advertising $20.00 500 $10,000.00
35
Utility Connections/Installations
Internet $1,310.80 1 $1,310.80
Telephone line $1,310.80 1 $1,310.80
Professional Consultants 0
Working Capital 0
Subtotal $432,023.76
Contingency funds $64,803.564
Total Startup Expenses $496,827.324
Capitalization
Personal savings and credit: The benefit of this source is that we don’t have the stress of
making loan payments and retain ownership of our business.
Diana: $10,000.00
Sara: $10,000.00
Sofía: $10,000.00
Ale: $10,000.00
Alfredo:$10,000.00
Andrea:$10,000.00
Ariana:$10,000.00
Total: $70,000.00
Banks: Requirements for applying to a credit for entrepreneurs in BBVA.
Amount: $500,000.00
Interest: 12%
- Credit application (in the bank's format, which the executive will deliver to the
Entrepreneur). Duly signed by the legal representative of the Company (or Natural
Person with Business Activity), and by the jointly obligated (s). It is important that all
the information of the real estate is included, and that it is free of encumbrance and in
the name of the joint obligor.
- Patrimonial relationship of the joint obligor or copy of the property ticket in the name
of the joint obligor (the property ticket must not be older than 6 months).
- Original of Constitutive Act (for collation) and simple copy. Applies for Moral Person.
- Original of Powers of Attorney with registration data to the RPPC (for collation) and
simple copy. Applies for Moral Person.
- Marriage certificate Accredited PFCAE and jointly obligated (In the event that any of
the above is married in a conjugal partnership, the spouse must also sign). In original
(for comparison)and simple copy.
- Original of Tax Registration (for collation) and simple copy.
- Original valid official identification of the credit participants: Legal Representative and
Solidarity Obligor (s), (for collation) and simple copies.
36
- Original proof of residence of the Entrepreneur's business (for comparison) and a
simple copy.
- Initial balance figures.
Appendix
Google Trends
The graph shows an increase in the amount of people who look for security during 2019 and
2020 but it also shows a decrease in the same years, this type of research has ups and
downs. There was a period when the line stay constant but it was not a favorable number of
people then the line rise and again remain steady and dutue coronavirus the numbers are
changing constantly since people can not go out but that does not mean that they do not
look for security so in the graphic you can see a small increase.
Amazon Search
The product we found the most were personal alarms and sticks with a peak at the edge.
Although there were 100,000 results, when we scrolled down the products changed and
were not related with our business, the majority of them being hiking clothes. This can mean
that we do not have many competitors or that there is not interest in these kinds of products.
37
Business Validation Survey Results
38
39
What do you dislike about current products on the market?Price
● Cost
● Quality
● Insecurity
● I don’t know any other products
● Lack of options
40
What would you think of a coffee shop that guarantees your security when meeting
unknown people? Do you think it would solve this problem?
● Yes
● Maybe
● No
● I would like to go there
● It's a good idea
● May be less dangerous
● I think it is a good idea, but it might not solve the problem completely
● It'll be great and pretty popular, but I'm not looking to date someone right now so it
would work for me.
● I think it is a good idea because it is a specific place where the employees know you
are meeting unknown people so they can have security measures. It will solve the
problem.
● I think it will be a good option for a person who likes to date people they don't know,
I personally don't like to do that.
What would prevent you from using this service?
● Higher prices.
● I don't know.
● Nothing, I would use it.
● I don't meet people online.
● Location and its appearance.
● COVID-19.
● Security.
41
● Giving personal information.
● Bad service.
● I'm taken.
Brand Name Selection Survey Results
42
Encuesta Nacional de Victimización y Percepción sobre Seguridad Pública 2015
43
44
45
46
47
48
References
Accountant Job Description Sample | Monster.com. (2020, 21 octubre). Monster Employer
Resources | Monster.com.
https://hiring.monster.com/employer-resources/job-description-templates/accountant-j
ob-description-sample/
Bika, N. (2020, 3 febrero). CEO job description. Recruiting Resources: How to Recruit and
Hire Better. https://resources.workable.com/ceo-job-description
Human Resource Manager. (2020, 28 febrero). SHRM.
https://www.shrm.org/resourcesandtools/tools-and-samples/job-descriptions/pages/h
uman-resource-manager.aspx#:%7E:text=The%20Human%20Resource%20Manage
r%20will,enforcing%20company%20policies%20and%20practices
Kourmentza, E. (2020, 25 mayo). Accountant job description. Recruiting Resources: How to
Recruit and Hire Better. https://resources.workable.com/accountant-job-description
Betterteam. (2021, 1 enero). Marketing Director Job Description [Diapositivas]. Betterteam.
https://www.betterteam.com/marketing-director-job-description
Recruitee. (2020, 22 octubre). 24 skills to succeed as a recruitment manager.
https://blog.recruitee.com/recruitment-manager/
Hadfield, R. (2020, 9 diciembre). 10 Modern Marketing Skills You Must Perfect. ZoomInfo
Blog. https://blog.zoominfo.com/modern-marketing-skills/
Director of Recruiting | Job Profile, Responsibilities, Requirements. (2017, 12 julio).
Cleverism. https://www.cleverism.com/job-profiles/director-of-recruiting/
Pantone.com. 2021. PANTONE® 264 C - Find a Pantone Color | Quick Online Color Tool |
Pantone. [online] Available at: <https://www.pantone.com/color-finder/264-C>
[Accessed 12 May 2021].
Pantone.com. 2021. PANTONE® 259 C - Find a Pantone Color | Quick Online Color Tool |
Pantone. [online] Available at: <https://www.pantone.com/color-finder/359-C>
[Accessed 12 May 2021].
QWerks. (2019). 11 Food Quality Control Procedures That Every Company Should Know.
Recruiting Resourses
https://medium.com/blog-getqwerks/11-food-quality-control-procedures-that-every-co
mpany-should-know-b166a39a6751
Take Payments. (2019, november 8). What are all of the different payment methods?
Recruiting Resources
https://www.takepayments.com/blog/product-information/different-payment-methods/
Trámites Municipio de Querétaro. (2021). [Diapositivas]. trámites qro.
http://tramitesqro.gob.mx/cedula.php?id=TR-170303-002
Anuncios y Publicidad Comercial. (s. f.). Gobierno de México. Recuperado 23 de abril de
2021, de
https://www.gob.mx/tramites/ficha/anuncios-y-publicidad-comercial/Entidades7807#:
~:text=Varia%20con%20el%20costo%20de,el%20resto%20de%20las%20poblaci%C
3%B3n.
Instalar sistemas de prevención de incendios: Precio y cotizaciones - Habitissimo. (s. f.).
habitissimo.com.mx. Recuperado 23 de abril de 2021, de
https://www.habitissimo.com.mx/presupuesto/instalar-sistemas-prevencion-incendios
49
#:%7E:text=El%20costo%20medio%20de%20instalar,de%20la%20obra%2C%20entr
e%20otras.
Attention Required! | Cloudflare. (2021). Inmuebles 24.
https://www.inmuebles24.com/propiedades/local-en-renta-59902019.html
50