Bibliografía 1. Kim, J., & Johnson, K. P. (2016). Packaging Design: A Forgotten Element in Branding Strategy. Journal of Marketing Development and ...
Bibliografía
1. Kim, J., & Johnson, K. P. (2016). Packaging Design: A Forgotten Element in Branding Strategy. Journal of Marketing Development and Competitiveness, 10(1), 18-30.
2. Underwood, R. L., & Klein, N. M. (2002). Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses. Journal of Marketing Theory and Practice, 10(4), 58-68.
3. Pilditch, T. D. (2009). The Importance of Packaging Design for Own-label Food Brands. Journal of Consumer Marketing, 26(5), 310-321.
1. Kim, J., & Johnson, K. P. (2016). Packaging Design: A Forgotten Element in Branding Strategy. Journal of Marketing Development and Competitiveness, 10(1), 18-30.
2. Underwood, R. L., & Klein, N. M. (2002). Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses. Journal of Marketing Theory and Practice, 10(4), 58-68.
3. Pilditch, T. D. (2009). The Importance of Packaging Design for Own-label Food Brands. Journal of Consumer Marketing, 26(5), 310-321.
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