AMAZON ORGANIZATIONAL CULTURE - DANIELA CESPEDES BAUTISTA

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AMAZON ORGANIZATIONAL CULTURE
Boldness
Amazon employees are encouraged to take risks, such as in considering new ideas to do business. In emphasizing boldness, the company also facilitates openness toward new ideas based on an organizational diversity policy. This feature of the organizational culture enables Amazon to identify the best possible ideas to solve problems or improve the e-commerce business.
Customer-Centricity
Amazon reinforces workers’ focus on customers’ needs and demands. The company continually strives to determine trends and changes in consumer preferences, and applies these preferences in its online retail and related services. Through this characteristic of the corporate culture, Amazon maintains its effectiveness in satisfying customers as the e-commerce business expands.
Peculiarity
Amazon motivates its employees to view themselves and their work as different from conventional ways of doing business. The company believes that conventions impose limits on potential business growth. Thus, through this feature of the corporate culture, Amazon motivates employees to think outside the box to bring the e-commerce business to its maximum potential.