Referencias Bibliográficas
• Labrecque, L. I., & Milne, G. R. (2013). Exciting red and competent blue: The importance of color in marketing. Journa...
Referencias Bibliográficas • Labrecque, L. I., & Milne, G. R. (2013). Exciting red and competent blue: The importance of color in marketing. Journal of the Academy of Marketing Science, 41(5), 578-604. • Itten, J. (1961). The Art of Color. Wiley. • Ou, L. C., Luo, M. R., & Woodcock, A. (2004). A study of colour emotion and colour preference. Part I: Colour emotions for single colours. Color Research & Application, 29(3), 232-240.
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