Bibliografía: 1. Halvorson, K., & Rach, M. (2012). Content Strategy for the Web. New Riders. 2. Brown, M. C. (2016). How to Create Content That Con...
Bibliografía: 1. Halvorson, K., & Rach, M. (2012). Content Strategy for the Web. New Riders. 2. Brown, M. C. (2016). How to Create Content That Converts: A Guide to Creating a Content Strategy for Your Sales Funnel. MCB Publishing. 3. Pulizzi, J., & Barrett, R. (2009). Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. McGraw-Hill Education. 4. Kissane, E. (2020). The Elements of Content Strategy. A Book Apart.
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