USA - Daniel Bastidas

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INTRODUCTION
Being in a negotiation between two
different countries could be a
nightmare if we don’t know enough
about the traditions, religion or
culture in general of the country
that we’re trying to be with. Even
how we communicate with our
bodies, plays an important role.
That's the reason why we prepare
this booklet, to help the viewer
understand how to deal with
different cultural barriers you may
have to deal in the United States.
Being prepped is the key to
success.
Isis Belén Meza Hernández
She was born in October 16th of 1995 in
Culiacán, Sinaloa. She currently works in
children events. She enjoys reading
“novelas”, listening to Carlos Rivera and
watching romantic comedies films. She
believes dancing is a way of staying
away from stress and, even when she is
good at it, she hates cooking.
Haydee Aribeth Valdez López
She was born in May 31st in Culiacán,
Sinaloa. In her free times, she works as
her mom’s assistant. He loves music (no
matter the genre) and is a huge fan of
comedy films and everything that
transmits good vibes, because she likes
to laugh for every situation. She never
gets angry, is a waste of time.
Official name: United Mexican States
Capital: Mexico City
Demonym: Mexican
Official language: Spanish
Government: Federal presidential
constitutional republic
President: Enrique Peña Nieto
Currency: Mexican Peso
Official name: United States of America
Capital: Washington, D.C.
Demonym: American
Official language: English
Government: Federal presidential
constitutional republic
President: Donald Trump
Currency: American Dollar
Mexico is a nation of natural splendour
and urban blight. It’s the second-
largest economy in Latin America and
prosperity remains a dream.
Main differences between cultures:
The political culture of America contrasts with
Mexico on account of America having a two-
party system and Mexico having a multi-party
system with three major political parties.
Mexico’s major language is Spanish, a Romance
language and the major language of America is
English, a Germanic language.
Mexican culture is a combination of Spanish
culture and that of the indigenous people of
Mexico, whereas American culture combines
many more cultures due to significant
immigration from every major continent.
There is greater religious diversity in America
leading to secularism being dominant in
America. Roman Catholicism is dominant in
Mexico, resulting in the Catholic Church
possessing considerable influence in Mexico.
The cuisine of Mexico is based on the food
customs and preferences of the Spanish and
Indigenous people of Mexico, while American
cuisine has elements of the many different food
traditions which have found their way to
America via immigrants over the last centuries.
The USA is the world's foremost
economic and military power, with
global interests and an unmatched
global reach.
Power distance:
At a score of 81, Mexico is a hierarchical society. This 
means that people accept a hierarchical order in 
which everybody has a place and which needs no 
further justification. 
On the other hand, having just the half (40), United 
States is a country where your place depends on 
the situation.
Individualism:
United States is one of the most individualistic 
country in the world (with 91). The culture of 
independence between its people is the main 
factor.
Mexico, and because of its personal relations, has a 
low score (30) showing a collective culture.
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Long term orientation:
The relatively low score of 24 and 22 means that the 
Mexican and American cultures are normative. 
People in such societies have a strong concern with 
establishing the absolute Truth; they are normative in 
their thinking. They exhibit great respect for 
traditions, a relatively small propensity to save for the 
future, and a focus on achieving quick results.
Indulgence:
Mexico is the perfect example of how easy and 
normal it is to show feelings and emotions. The other 
part, United States is still capable of doing it as well, 
only not that exposed.
Masculinity:
Both Mexico and United States’ society will be driven 
by competition, achievement and success, with 
success being defined by the “winner” or “best-in-
the-field”. 
Uncertainty Avoidance:
Mexico has a very high preference for avoiding 
uncertainty and maintains rigid codes of belief and 
behaviour and are intolerant of unorthodox 
behaviour and ideas. The opposite happens with 
United States.
MEXICO
Mexicans seek long-term relationships,
have a win-win attitude, established
etiquette must be followed for them, in a
negotiation they may seem indirect and
avoid saying "no". The business atmosphere
is easy going. Truth is based on feelings and
emotional arguments are more effective
than logic. Authority is vested in a few at
the top and prefer consensus. Also they
avoid risk.
MEXICO
Mexicans are particularisms because they
believe in human relations before rules. We
usually work as a team and we are very
emotional. We are diffuse cause we tend
to not separate status and roles. WE believe
that environment controls us.
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UNITED STATES
Americans establish rapport quickly; then
move to negotiating. Look for mutual gains,
whenever possible. They don't like formality
or rituals in business interaction. They are
direct and to the point. They expect quick
decisions and solutions. Subjective feelings
are not considered facts. Individuals with
relevant knowledge and skills make
decisions.
UNITED STATES
Americans are more universalists, they
believe in the rules they stablished. They are
very individualists and work alone. They’re
kind of neutral about their feelings, and
they separate roles in profession and life.
They feel like a factor to control the
environment.
Strategies and tips for the Mexican-
American Negotiation.
Even when these two countries live
near, talking about region, it’s not a
fact that helps about the similarity
about their cultures.
Mexicans are usually
underestimated about their
professionalism, because of
informality, lack of time-caring, and
because of not being “objective”
when taking a decision.
It is important to keep in mind the
importance of discipline for a
culture such Americans. If a
Mexican keep that tips in mind, it
wouldn’t be a problem the
relationship nurturing.