What are the main strategies used by US companies in the agribusiness sector in South America?
Acquiring assets of national or regional competitor ...
What are the main strategies used by US companies in the agribusiness sector in South America? Acquiring assets of national or regional competitor companies without modifying the brands already accepted by consumer markets. Diversifying the product offer with capital investments in marketing and expanding traditional product lines according to the diversity and cultural patterns of demand. Monopolizing potentially attractive consumer markets. The two US beverage transnational companies operating in Latin America do so in a monopolistic and highly competitive manner, seeking to conquer market segments. The main global mega-corporation responsible for transnational hypermarket chains, Wal-Mart, produces and packages 40% of the food and beverages sold in its macro markets. The transnational companies of the food industry act as intermediaries between rural companies and the consumer market of food raw materials, mainly agribusinesses. a) I and II are correct. b) II and III are correct. c) I and III are correct. d) All are correct.
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